This chapter explores students how to move from a literature review to the method they’ll use for their analysis. The content of the actual text isn’t as important as the reactions to that text. It’s also important to recognize that just because students talk to audiences doesn’t mean they’re writing about those audiences. The chapter presents students how to draw from the literature to choose their method logically, and what questions might be answered with each. Millions of dollars have been made from a study and the participants or their families received nothing in return. Focus groups are great for discussion, but they can be bad for data about anything but discussion. Surveys are cursed by notoriously low response rates, making matters even more difficult.