ABSTRACT
HT’s organisational outlook proved to be very appealing. HT’s narratives, aimed at celebrating the group as a durable, global, and reliable actor increasingly resembling a transnational organisation, convinced many members not only to support HT but also to remain in the group for a long time. HT’s appeal to some segments of Muslim communities in the West is also determined by some HT-specific elements that other Islamist groups do not have. This study has provided the evidences to support this argument by conducting a comparative analysis with two other groups, Jamaat-e-Islami (JeI) and the Muslim Brotherhood (MB), which present similar ideological tenets and goals as HT, for this reason they were referred to as “competitors”. In Australia, as in the UK, the three organisations coexist in the same territory, attracting new members through their presence in different contexts, such as university campuses, mosques, and charities.
