This chapter introduces the setting of writing goals within the context of a community of writers, including setting distant, product, and process goals. The concept of distant goals is explained, including its powerful relationship with establishing purpose and audience for writing and the teaching of genre and textual features. The setting of product goals follows, with the authors again making the link between the collaborative setting of product goals alongside exploration of the field, tenor, and mode of genre teaching. Next, the authors examine how teachers and children set process goals (writing deadlines) on their way towards publication and performance. The authors share ways in which teachers and children can work collaboratively to set writing goals for class writing projects. The chapter concludes with examples of effective practice taken from the classrooms of high-performing Writing For Pleasure teachers.