ABSTRACT
This chapter focuses on alignment of the social venture's mission or vision with its consideration of its resources and operational strategy. It presents a discussion of the implementation and action planning of the social firm's strategy from initial concept summary and opportunity to financial plan. The chapter discusses a firm's development of its theory of change and its elements. It presents an example of a social venture plan to review and critique. Strategic planning requires taking a long-range view of the social venture and developing the vision to guide operations. It involves identifying opportunities and threats in the external environment, and assessing how the venture's internal and external strengths and weaknesses can be leveraged to take advantage of the opportunities and minimize the threats. Like most strategic planning, it also assists social entrepreneurs in developing their social venture business plan in meeting the demands of the social venture market, potential investors, and employees.
