ABSTRACT
This chapter creates foundation for companies to prioritize sales and business development management and practice. A company is best when it diversifies its markets over entire United States and the World. Diversity in geographical locations is both risk and opportunity management benefit to any organization. Gross sales demonstrate how a company is maintaining and/or expanding market share. Its significance lies in over periods of time where that gross number continually evidences expansion, growth, and business development targets and goals being met. A company grows and expands as it diversifies its product and service offerings. New products and services will typically be at the forefront of innovation, but companion products and services also can be a successful pathway in diversifying a company’s business model. Companion products and services are those that have a direct relationship to primary product but offer a potential alternative purchase as its design is to supplement or add to the value of the primary product or service.
