ABSTRACT
This chapter is concerned with systems designed to accommodate specific desires from non-specific customers through an examination of configurators deployed in line with the concept of (parametric) mass customization. The four examples provided in this chapter are representative of parametric mass customization: though they allow customers to dictate some features in order to make a potentially totally unique shoe or suit which meets customer desires, the customer is only in control of certain choices, and those choices are offered and prescribed through a web-based configurator. The configurators are analysed in the context of common themes, including the way they structure the steps a user takes, as well as their conception of default product configurations.
