As suggested in earlier chapters, the tourism industry is made up of a great variety of both private and public-sector organizations and businesses. For example, there are travel agents, tour operators, carriers such as airlines and rail companies, as well as various types of accommodation including hotels, restaurants and other food providers, the latter being found largely in the destination area. The destination zone also has entertainment providers as well as visitor attractions, transport providers, tourist information offices and other infrastructure organizations that support tourism. This chapter provides a case study of the attitudes of representatives of a number of sectors of the UK outbound tourism industry. It discusses the Irish Tourism Board’s attempt to bring about good environmental practice, critically appraises two British companies’ actions in relation to corporate social responsibility and focuses on the actions of tour operators and accommodation providers in relation to tourism planning and management issues.