ABSTRACT
Practical management strategies are discussed in this chapter. It begins with a review of the planning process and how, by nature, it is iterative. A series of online planning resources are provided. Through the adoption of a marketing management process, situation analyses are to be undertaken answering core questions of what products to offer and not offer, what markets to target and not target, and which competitors to compete or not compete against. From here, overall mission, vision and goal statements can be created, followed by the identification of action plans. Marketing and demarketing strategies are discussed along with the need to create a formal feedback mechanism.
