The concept of cultural tourism is discussed in detail, with this book adopting the approach that it is an umbrella term that encompasses a wide variety of sub-sectors within the product category. A working definition of cultural tourism is proposed which recognizes its four elements: tourism; the use of cultural assets; the consumption of experiences and products; and the tourist him or herself. Key words: intangible cultural heritage (ICH); destination management organizations (DMOs); sustainable tourism; globalization; standardization; and internationalization.