This chapter outlines some key improvements needed, where the challenges still lie, a few general observations and where researchers may look next. It provides points of discussion for professionals, teachers and students. Greater awareness that tourism planning and management need to be inclusive and integrated into cultural heritage management plans. The mass market will dominate but more niches within cultural tourism will emerge, particularly as a reaction against visiting places that are overcrowded or degraded by over-use. The rise of large-scale cultural tourism products, such as specifically branded cultural tourism areas, purpose-built cultural hubs and leisurescapes in Asia, are meant as tourism attractions foremost. The impact new virtual technologies are having on cultural tourism experiences, and messaging about intrinsic cultural values. New techniques that can be developed for tourism products and for more inclusive and sensory experiences.