ABSTRACT
The environment in which organizations operate is often now characterized by the four ‘D’s as Difficult, Dangerous, Dynamic and Diverse. In other words, the environment is constantly changing. It is this constant change that makes environment scanning important for recreation, leisure, tourism and other organizations. Organizations that remain static in a dynamic environment experience strategic drift and are likely to fail. This chapter considers the competitive, technological, political and sociocultural environments affecting recreation, leisure, tourism. This chapter enables the reader to describe and analyse an organization’s:
competitive environment
technological environment
political environment
sociocultural environment.
