ABSTRACT
Sense of place implies a long and constant learning about a place via stories, myths, histories, as well as historical, political, social, and fictional accounts. Narratives occur and exist in the general context of a resident living and growing in a place, as well as in the context of tourist visitation. Narratives serve as the basis of place and destination marketing and assist in the interpretation of heritage and other sites. Social constructionism, interactionism, phenomenology, and discursive psychology literature is evaluated in this chapter, putting narrative in the construction of continuity from past to present, and further projecting into the future. The chapter also studies multiple cases of digital storytelling in tourism, the Māori mythological origin story, movie tourism, and Ko Tane Māori Experience to illustrate how sense of place is developed upon a base of symbolic meanings and resonance embedded in stories and narratives passed on in human society.
