ABSTRACT
Boycotts have long had a seminal role in consumer activism and have emerged as an increasingly importnt consumer and interest group tool against the perceived unethical practices of companies, brands, destinations and countries. Tourism is intimately bound up in such processes being the direct and indirect subject of boycott activity. Drawing on recent examples, this chapter highlights some of the main issues of political and ethical consumerism together with a range of examples of boycott activities (e.g. political, human rights, environment) within a tourism context. The role of social media in boycotting is discussed together with various aspects of consumer behaviour and the bottom-up ethical dimensions of tourism related political consumerism.
