ABSTRACT
James Astbury Hammersley was an English painter and a teacher of art and design. Hammersley's position on the commercial necessity of design work was different to many of his contemporaries in that he wanted to raise the aims of students towards artistic achievements: 'Design applied to textile fabrics, cannot be counted its only or its highest aim. In fact, the text script reproduced forcefully argues for the application of fine art to commercial design. To quote again from Scott of Amwell: The mercantile value of the arts of design is evinced in the help they afford the reader to turn matters to advantage which would otherwise be overlooked and wasted upon the reader. It is for this reason that, while setting forth the mercantile value of the Fine Arts, the author have ventured also to direct their attention to their moral influence.
