ABSTRACT

This article is a devastating analysis of the poor state of jewellery design, especially when taken in relation to the improvements that had occurred in other areas of design work. The recently-revived popularity of the "royal and ancient" game of golf must also, of course, have its illustrations at the hands of the jewellers, and the people have "the new golf jewellery," than which nothing could be worse in constructive design. The absurdities of which the people have reproduced illustrations are only a small selection from a number of similar things that are before the reader; and so far from "vulgarities" being the exception in modern English jewellery, they are the rule; the exception is to find anything that is tolerable. A very large influence has probably radiated from the firm of W. Morris & Co., who have to a great extent educated their customers into liking good things.