ABSTRACT
Getting the right people in place, with the right capabilities, doing the right things in the right way depends on how executives are trying to win. How executives are trying to win is the essence of their competitive strategy and their competitive advantages. There are almost as many frameworks for business strategy as there are authors of the frameworks. Southwest remained very true to this business strategy for more than 40 years, until in 2010 when they acquired Air Tran. While applying the Pareto Principle to the “how” of a business strategy is helpful in its own right, knowing what matters most is critical when executives link the human capital needs and Employee value proposition (EVP) to the business strategy. But in order to help dive deeper into the Diamond Strategy framework as a precursor to formulating a compelling EVP, let’s walk through the Strategy Diamond framework one more time with Apple.
