ABSTRACT
The mega-events most often studied are the Expo and large sporting events like the World Cup or Olympic Games while the ECoC and other cultural mega-events tend to be largely left out of studies and discussions. Therefore, this chapter presents a clear case for studying cultural mega-events by recognising the significant impact they can have on their local contexts. This book as a whole approaches mega-events from a planning perspective and this chapter problematises a purely quantitative approach to understanding and defining mega-events by investigating specific aspects ranging from size, cost, location, duration, attendance, popularity, etc. This investigation allows for a critical comparison of cultural and other types of mega-events to more accurately frame and position them within broader discussions on events. Despite the differences between types of events, the mega-event process is highlighted as a unique shared set of steps and procedures that distinguishes mega-events from other hallmark or iconic events for their integration into planning processes and city development. The mega-event process is also identified as a shared link between differing types of mega-events as a point of connection where learning could be transferred between them.
