ABSTRACT
Brand positioning is choosing a distinctive position for the brand. This is becoming increasingly important. This is partly because choice processes of customers happen largely unconsciously and also often under low involvement. This means that every element in the profile of the brand should fit. Due to the growth of online media, many brands have less grip on the final customer. That too requires strong branding. A brand is strong if the reputation is high and strong, with distinctive and relevant associations. A strong brand should be clearly visible.
