Conceptual Evaluation of the Heuristic
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Conceptual Evaluation of the Heuristic book
This chapter discusses the proposed heuristic from a conceptual level. For scholars the assessment provides a localization of the heuristic from an epistemological perspective. For the conceptual evaluation it first needs to be defined what makes a good heuristic in general. The challenge for users to recognize the abstract patterns of the heuristic in a given problem together with the second tension between theory and user closes the loop back to the initial gap between problem and theory. The quality of the heuristic in bridging the gap depends on how much it suits the user, that is, how well the “metaphor” triggers associations with preexisting knowledge. Related to the issue of priming and framing is the issue of recommendations that can be derived from a heuristic. The proposed heuristic retained the vernacular speech of trust and control rather than abstracting further into the logically more coherent categories of extrinsic and intrinsic motivations.