This chapter addresses political ambiguities surrounding the mutual implication between technology and affect—that also include attending to technologies of affect—within contemporary political economy through the analysis of contemporary cultural texts of childhood. It engages some complex interconnections that are simultaneously disciplinary between psychology, education and social theory, and between cultural studies and political theory, geographical between the United Kingdom and India—so the movement from ‘here’ to ‘there’, always mutually constitutive, provides significant perspective and distributed across both different key topics gender, childhood, memory and genres of text filmic, advertising, and newsprint. The chapter highlights how a rather unitary trope of the child secures and enables these different affectively engaged temporalities, thus posing further questions about the selective inclusions and exclusions of current cultural and economic engagements with technology. Analysis so far has focused on implicit appeals to memory and other more tortuous temporalities covertly invoked within representations of childhood.