This chapter highlights some specific attempts to intervene in the mainstream public discourse and genres around transnational dynamics of poverty, to acknowledge not only the legacies and current enactments of colonial privilege at play but also to attend to potential axes of class-based solidarities that could be mobilised. It suggests how such specific textual consideration illustrates not only how poverty and childhood are discursively framed (and framed in particular ways in relation to each other), but also how this incites further critical reflections including on ‘our’ own positionings as readers and writers of such texts, with clear relevance for policy as well as academic analysis. The chapter indicates the socioeconomic context for the campaign text and offer an account of its reception, before moving on to look more closely at its construction, drawing technical inspiration from some of the early work associated with analysis of language and power, and social semiotics.