ABSTRACT
The first chapter is what makes this text stand out. Three fundamental principles are introduced that flow throughout the financial theory. These fundamental principles offer insights that make it easier for students to intuit how the theory will work in different situations. The fundamental principles are independent, but they do interact. Three precepts, or rules, are introduced that help by showing how the fundamental principles interact, also helping to intuit the theory in the remaining chapters. An understanding of the principles and precepts makes it easier to figure out how to determine value, or changes in value, for virtually any type of financial investment.
