ABSTRACT
This chapter extends the introductory argument that the overarching digitalization challenge is twofold—there are both external and internal aspects to consider when leading digital change. Considering all these aspects and their underlying connotations, there is a multi-layer mosaic of interconnected internal and external variables to decode, understand, and control to be able to navigate successfully in the emerging new business landscape during the current Cyber-physical wave. The chapter capture these variables by presenting The Digitalization Map and discussing that different interpretations of individual and organizational change yields different actions and strategies depending on magnitude and tempo.
