ABSTRACT
In this chapter, we deepen this discussion by going further inside the organization and explore what it is that leaders do when they lead employees and the whole organization through digital changes. This will be done by presenting The Commonality Framework for Digital Chang that displays the different activities, leadership roles, and resources that are at play during different kinds of change. The focus is on internal organizational aspects of digitalization, but these aspects are also crucial in dealing with external aspects connected to customer relationships, customer perceptions, and the digitalization paradox. Making technology work seamlessly is vital since these internal processes and activities provide the very foundation for delivering the value proposition to the customer. On top of this, internal processes and activities should be developed and aligned with the continuous feedback from customers as well as the industry. Leading such digital change is what this chapter focuses on.
