ABSTRACT
Content analysis is a research method used to analyze social artifacts such as television shows, newspaper articles, or web sites, among others. An integral part of content analysis research is the coding process, the success of which hinges upon reliable coders – the people who analyse the content. This chapter will cover the basics of the process of conducting content analysis including developing a coding guide, a coding sheet, exploring distinctions between manifest and latent content, as well as establishing and evaluating intercoder reliability. This unit also provides examples to help readers see the ways content analysis can apply to their own research projects.
