ABSTRACT
The final chapter of this book dedicated to analyzing the Spanish Grupo Prisa reflects on the history of this powerful conglomerate. It is a history marked by the success of its companies and by processes of diversification and internationalization of activities. But it is also a history notable for a recent and very severe financial crisis from which Prisa has not yet fully recovered. In this regard, the authors of this chapter try to understand how a conglomerate that accumulated a debt of more than five billion euros could have survived. The answer probably lies in the fact that Prisa is part of the Spanish establishment which has a special projection in the Latin American region. Prisa, in its eagerness to reinvent itself, tackles the third decade of the twenty-first century in the hands of banks and non-Spanish institutional investors and with a majority of its income coming from Latin American markets. While on the economic front the immediate goal is to make the company’s financial structure more efficient and improve its debt levels, on the strategic front, Prisa aims to provide its outlets with credibility and quality educational content.
