ABSTRACT
In the era of big data and digital culture, the museum is a mediated space. Digital material is entwined with how visitors experience the museum content, which is photographed, retweeted, copied and liked. With significant changes in the delivery of collection access as its foreground, this chapter draws on conceptualisations gleaned from discussions with cultural professionals, and from a range of case studies, to explore how cultural professionals are integrating digital technologies into the practices of the museum. The chapter draws attention to shifts in how contemporary museums imagine their publicness in terms of digital platforms. In the twenty-first century, the museum and its collections have been transformed into metadata and a database (or a digital archive) that are able to be leveraged within a wider infrastructure.
The amalgamation of the technologies supports machine learning experiments, which, on the one hand, provide the basis for enriched artistic and cultural engagement and expression and, on the other hand, create an environment whereby the museum is embedded in and delivered by media platforms.
