ABSTRACT

Feature writing is a form of nonfiction writing related to news writing—related, but not the same. If news involves the hard-edged reports about fires and floods, trials and political scandals, then news features are the reports that go behind the news and beyond it. The news feature is a type of journalistic writing that emphasizes personalities and human-interest angles rather than hard news. News feature articles have a role in other areas of public relations, such as with internal magazines, newsletters and similar publications, and with websites, blogs, social media sites, online newsrooms and other online opportunities. Essentially the nut graf is the news lead that doesn’t begin the story but follows the feature lead. Chip Scanlon, who writes a writing-advice column for the Poynter Institute, says the news feature article “emphasizes explanation over information and understanding over knowledge.”.