This chapter addresses the issue of Extension's image with its public. All organizations and agencies whether private or public have a public image. In the private sector firms engage in elaborate and expensive advertising and public relations campaigns in order to establish a certain public image. Organizations have many public's: the consumer, the client, the nonuser, and the cost-bearer. Individuals served by an organization are its most obvious public. Public organizations are supported by the citizenry and have a public image among most segments of the population. The private sector has successfully made use of public relations efforts in order to establish or modify its public image. Awareness of Extension is an indicator of the image the organization is projecting to its public's. An important reason for examining the image of Extension held by the general population is to be able to compare their perception with that of organizational leaders and policymakers.