ABSTRACT

Extension and other public agencies increasingly are required to focus on the outcomes or "effects" of their programs. The goal-approach to determining organizational effectiveness is generally seen as producing objective measures of output, while perception indicators are viewed as subjective in nature. The highest income category registered the greatest satisfaction with Extension, while satisfaction was about the same for other income groups. High socioeconomic status individuals are more satisfied with Extension, and the greatest dissatisfaction is among persons of low income and educational levels. Extension needs to review the nature of its service to different age groups not only because of its implications for present programming but also because young people represent the clientele of the future. A voluntary educational program is more likely to appeal to persons who can understand and utilize the informational content of the program. All types of users of Extension are highly satisfied irrespective of their age, sex, income level, educational level, race, occupation, and place of residence.