ABSTRACT
Referring again to Levi Strauss, the company faced severe problems. The situation was exacerbated as data revealed that females were the more frequent buyer of jeans, yet Levi had the smallest share of that lucrative buying group. Some senior-level executives, by their own admission, acted as if they had a monopoly on the denim market and gave little notice when young, fashion-conscious individuals began trading in their Levi’s for more trendy styles offered by fast-moving rivals who could “strike where has taken no precautions.” Fatigue is one of the characteristics that wears away at individuals’ energies and results in an adverse effect on job performance, especially where extra levels of stamina and clear judgment are needed during times of market conflict. “Proper use of the ground” is particularly applicable to a sales territory or market segment.
