ABSTRACT
The aim of this chapter is to investigate the role of the market in the development of Castle University (CU), as manifested in the tension between educational internationalization and localization. On the one hand, due to the influence of economic globalization and educational marketization, CU has been enthusiastically promoting its internationalization as a distinctive organizational feature, citing as evidence its use of English as a medium of instruction and working language, provision of international summer and winter programs, and opportunities for graduates to enter advanced education abroad and the global job market. On the other hand, the value of localization has also been defended in several aspects of CU's organizational life, although perhaps not in the mainstream. For instance, the curriculum has incorporated traditional Chinese cultural elements; the importance of Chinese studies is debated to a certain degree; Chinese ways of thinking and doing are justified by several administrative staff members; and CU looks for ways to offer social services to the local community.
