ABSTRACT
The most important thing a school leader can do is to partner with the school’s admissions director to ensure the school enrolls students who are a “good fit” for the institution. A leader should encourage the entire school community to facilitate the admissions process, making admissions and enrollment a priority for the school. Admissions officers often have a cursory understanding of curricular details and lack the pedagogical experience to be able to advocate particular courses or activities to an outside audience. Leaders should partner with admissions directors to make diversity and equity in the admissions and enrollment process a key priority. Schools can also intentionally reduce barriers to enrollment in multiple ways: by creating promotional materials in multiple languages, having school representatives who speak languages other than English available to answer questions, and providing child care at information sessions and school lotteries.
