ABSTRACT
“First and foremost, passion and vision. I want a writer to really believe in her/his idea. Almost all of the hit shows I have been a part of have started with a writer who has a strong passion and vision for their idea. Second, distinction. I don’t want to imitate something that is already on the air. I want to be different. Third, instinct. Sometimes you just hear something you love and know you have to try it.” — Susan Rovner, President, Warner Bros. Television, on deciding factors in whether to move an idea forward
