ABSTRACT

This chapter analyses visual representations of Gavrilo Princip and Rudolf Maister, contemporaries from the fateful pre/post First World War period, and meanings of their images in contemporary cityscapes in the post-Yugoslav region. After the rapid dethroning of partisan and communist heroes beginning in 1991, General Rudolf Maister rose to the top of the Slovenian national pantheon as a true national hero. Maister’s image appears only in the form of stencils and stickers but not as graffiti, murals, or posters. The visual appropriation of Gavrilo Princip is very similar: he was and still is almost, but not entirely, monopolised by Serbian mainstream national ideologies. Maister’s image almost does not appear outside politics and football fan culture, while Princip’s image is also popularised in mass culture, art, design, and consumerism. Princip’s image is much more ambiguous than Maister’s, and, in Girardet’s terms, he represents the myth of Alexander.