ABSTRACT
The social aspects of conducting business activity in the digital economy are important. They are revealed in two key areas. First, in building active communities gathered around the assumptions of the individual concepts of the new economy and digital business models conceptualised and operationalised on that basis. Second, they are focused on generating social effects, and in some cases, even social profits. In this way, the so-called trend of sustainable business models appeared in the relevant literature, which is also increasingly used in the digital economy. The generation of social values is sometimes a positive side effect but often results directly from the positive intentions of digital business model managers. The purpose of Chapter 3 is to identify core assumptions for taking social factors into account in the design process of economically and socially effective digital business models.
