ABSTRACT
Our definition of agribusiness in this book includes the food sector, the production agriculture sector, and the input supply sector, three sectors critical to the U.S. economy. The study of agribusiness involves understanding basic management principles and practices for four key functions: marketing, finance, supply chain, and human resources. The best managers understand how various factors create a unique business environment for firms and managers in the food production and marketing system. In addition, important trends and recent changes provide all managers with insights into agribusiness.
