ABSTRACT
This chapter discusses the digital technologies that enable organizations to leverage the growing troves of video data captured from a range of devices and stakeholders, so as to offer new virtual products and services, to make new operational efficiency breakthroughs, to craft novel marketing campaigns, and to approach after-sales support differently. It provides an introductory overview of the technologies, how they work, their business value, example use cases, common terminologies, and example vendors and platforms. The chapter also provides a base-level overview of the technologies in order to enable hospitality and leisure managers to undertake their own self-directed, more in-depth, and ongoing learning. Video analytics is a subset of computer vision, which in turn is a subset of artificial intelligence. Virtual reality, augmented reality, and mixed reality represent continuing blurring of the boundary between the real world and the virtual world that enable enhanced or new experiences and enhanced or new business opportunities.
