ABSTRACT
Digital disruptions and the associated digital transformation and digital business imperatives result in disruptions of managerial work. This chapter discusses established managerial functions/roles, and how digital technology advancements disrupt them. It identifies the new or enhanced digital transformation and digital business–related competency areas and discusses their fit and interrelationship with established managerial functions/roles. The chapter discusses the benefits of cultivating the competencies, and the risks of not doing so, for both managers’ careers and the fates of their organizations. It provides a conceptual framework or lens for hospitality and leisure managers to understand the required new or enhanced roles and competencies, the importance of these roles and competencies to their organizations, and the value of the competencies for supercharging all other managerial functions, roles, and competencies.
