This chapter considers the promotion of Irish dance after 1935, demonstrating the ways in which the advocates of ‘traditional’ national cultures can perpetuate those cultures in part through an intercultural dialogue with seemingly ‘foreign’ genres. Those promoting Irish dance after 1935 became increasingly willing to do so through less puritanical means. That process was slow, but the trend was persistent. With improved organisational structures, greater inclusivity and, crucially, State aid and private sponsorship, Irish dancing established itself in modern culture.