ABSTRACT
This chapter explores the role of private organisations and the private sector in the delivery of wider sport development goals and policy. Twenty-five years ago, the assumption would have been that only local government, NGBs, and a cluster of other quasi-public organisations ‘do’ sport development. This chapter will get students to start considering how many organisations from non-sport, sponsoring organisations such as banks, building societies, corporate agencies, and private sport organisations are now involved in funding, delivery, and supporting and shaping sport development. It looks at examples in major main sports and examines how community sport trusts through to coaching projects and social-policy led corporate social responsibility programmes are now a vital pillar of UK sport development.
