ABSTRACT
This chapter discusses the ways of choosing technologies, fostering academic integrity, scaling online courses, accommodating students with disabilities, marketing online programs, and developing marketing collateral. Different subject matter warrants different technologies; for example, a math class needs the ability to display equations and a chemistry class needs a way to display chemical formulae. It is critical that academic institutions create an environment in which academic integrity is encouraged and enforced. Plagiarism is the most common form of academic misconduct, in both online and face-to-face courses. In online education, scalability limitations become more apparent as physical limitations such as classroom capacity are no longer relevant, so institutions may be tempted to enroll as many students as possible. Marketing online programs is a skilled discipline that requires personnel with expertise in online marketing, enrollment advising, website design, search engine optimization, and other areas. Marketing collateral is usually targeted to particular cohorts of prospective students.
