ABSTRACT
The applications of Big Data are everywhere. In retail, Big Data technology is beneficial in the fields of targeted offers and forecasting demand. In-depth knowledge of customer behavior, preferences and habits are important for making better pitches to them. In healthcare, Big Data can be used to recommend preventive treatment as doctors can analyze and use a patient’s characteristics to predict the risk of acquiring chronic conditions. Most authorities are already (and if not, they will be shortly) using data to measure everything. There are already several governments and administrative bodies using data to devise better policies and encourage more effective responses from administrations.
