ABSTRACT

This chapter explains the nature of television media culture in the wake of interaction between viewing and news-making practice. Drawing from the empirical materials, it discusses the emic term hujug (hype for news and/or created by news) and theorizes the myth of happenings, a provocative category drawn from media anthropology. The larger practice of hujug sustains a somewhat mythicized version of newsworthy incidents - in Bengali impression, ‘happenings’.