ABSTRACT
This final chapter draws out key findings from the book as a whole and suggests what arts organisations could do with this insight in order to build deeper connections with their audiences. We show that while arts organisations routinely aim to increase and ‘develop’ audiences, our participants were conflicted over whether or not they had the capacity to spend more time and money at arts events. We ask the question ‘What do audiences want?’ and provide some answers from our national survey. We explore the ways that our partner organisations have responded to the findings of our research through increasing cross–art form promotion and changes to the ways that they work with marginal audiences in their cities. Finally, we consider the contribution of large-scale qualitative research to the field of audience studies and suggest some future directions for researchers and arts organisations.
