ABSTRACT
Using the conceptual framework of spatiality, this chapter deepens understandings of the role that spatiality plays in the competitive education finance environment in British Columbia (BC). Utilizing both quantitative and qualitative data, this chapter examines how a broad range of spatial contextual conditions have an impact on the capacity to generate revenue. The spatial contexts of local school districts shape administrators’ reasoning, decision-making, and marketing practices within the international education (IE) market and the BC education market. School district administrators (SDAs) in school districts with spatial disadvantages (compared to urban and some rural-urban districts) demonstrate marketing skills when they emphasize the attractiveness of their school districts and/or reframe spatial disadvantages so that they appear in a more positive light. Regardless of these attempts by rural SDAs to mitigate spatial disadvantages, both the quantitative and qualitative data illustrate how differences in local spatial conditions exacerbate inequities between geographically diverse school districts within a market-oriented approach to education finance.
