ABSTRACT
The final chapter looks at how journalists are negotiating and defining best practices in crowdfunding and crowdsourcing. It examines how transparency is paramount in crowdfunding, in terms of how funding will be used, the role donors will play, and how journalists define their work in relation to journalistic norms of fairness and balance. In crowdsourcing, by contrast, transparency in sourcing is valued as a journalistic practice, but in another sense, it is also something journalists wrestle with when they decide how open and transparent they will be about their own lives and opinions online. This chapter looks at how diversity plays an important role in crowdfunding in terms of making sure people working on projects have a wide array of skills, but also that diversifying revenue streams is essential in order to remain financially viable. This chapter also addresses the limitations of these practices, particularly in the face of the digital divide. It concludes by examining how public service and community are two themes that run through this research, as values that journalists hold close.
