ABSTRACT
This chapter covers ways readers can establish and maintain an online presence that promotes credibility, accessibility, and exposure for the researcher’s findings and ideas. Readers are helped with all aspects of social media, such as selecting platforms (including both mainstream and academic social networking sites), setting up accounts and tools in ways that preserve the reader’s time, and managing posts. The chapter also covers bios, resumes and CVs, personal branding, websites, headshots, and email maximization. Bonus online eResources offer samples, templates, and a website guide. Exercises help the reader build materials and a brand.
