ABSTRACT

Every organization has goals, whether they be profits, market share, growth, quality of products or services, community image, or any combination of these. It is a structure that enables a large company to attain the same efficiency as or greater efficiency than a small firm run effectively by a few employees. In the highly competitive airline business, an effective organizational structure may prove to be the necessary advantage one firm has over another. Possibly the foremost responsibility of management at all levels, but especially top management, is the making of decisions. New-entrant and low-cost carriers have an advantage over legacy and established carriers when it comes to keeping costs down, efficiency up, and communication flowing. Most airlines, old and new, tend to operate using the classic pyramid or topdown structure consisting of top management, middle management, and operating management. The key tools of management are supervisory skills, which must be learned and practiced.