ABSTRACT
While the preceding chapter placed emphasis on describing the characteristics of ecotourism, the present chapter focuses on the characteristics of the tourists who choose to travel as such. The chapter begins with a brief discussion and some examples of tourist typologies, before venturing into a more specific treatment of ecotourist typologies. The literature on ecotourist typologies is voluminous, so I have elected to partition this research into sub-sections: general ecotourism typologies, groups based on socio-demographics, psychographic information and finally specialisation. The chapter concludes with a discussion on whether or not there really is a distinct ecotourism segment that is different from other types of tourists, including mass tourists.
